Discover what UX – User Experience – is, why it’s essential for any website, and how good UX increases conversions and customer satisfaction.
What is UX – User Experience?
UX (User Experience) refers to how a person interacts with and feels while using a website, application or digital product.
The goal of UX is to ensure the user:
– Easily finds what they are looking for
– Understands what the website offers
– Can complete tasks effortlessly
– Has a positive, simple, intuitive experience
Good UX is not just “beautiful design” — it is a combination of usability, accessibility, performance, clarity, and efficiency.
Why is UX so important for your website?
Today’s users expect speed, clarity and ease in every digital platform.
If something is slow, confusing, or complicated… they simply leave.
Good User Experience results in:
– Higher conversion rates (more sales, leads, sign-ups)
– Better Google rankings (Google prioritises fast, user-friendly sites)
– Higher customer satisfaction
– Lower support costs
– Increased credibility and trust in the brand
Poor UX, on the other hand, leads to:
– High bounce rates
– Cart abandonment
– Customer frustration
– Loss of sales and opportunities
Key elements of a strong User Experience
1. Simple and intuitive navigation
Users should know exactly where to click, how to proceed, and where to find what they need — without overthinking.
2. Fast loading speed
A slow website loses customers.
Studies show that over 50% of visitors abandon pages that take more than 3 seconds to load.
3. Responsive design
Your website must work perfectly on computers, tablets and smartphones.
Today, more than half of online traffic comes from mobile devices.
4. Clear and concise content
Text should be easy to read, scannable, and focused on what the user needs to know.
5. Accessibility
An accessible website allows everyone — including users with visual, motor or cognitive limitations — to navigate without barriers.
6. Visual trust
Elements such as security badges, clear policies and professional design increase credibility.
How good UX increases conversions and sales
Well-implemented UX improves not only user experience but also business results.
For example:
– Clear, well-positioned buttons increase clicks
– Shorter forms generate more leads
– A simplified checkout reduces abandonment
– Optimised layouts keep users on the site longer
In other words: good UX turns traffic into real results.
How to evaluate and improve your website’s UX
At Teclativa, we recommend a practical, data-driven approach:
1. UX Audit
We analyse user behaviour, heatmaps, conversion funnels and friction points.
2. User testing
We observe how real people interact with the site to identify errors, confusion and barriers.
3. Improvement recommendations
Concrete proposals that make the site simpler, faster and more effective.
4. Implementation and A/B testing
Every change is tested to ensure it truly improves performance.
Teclativa’s role in your company’s digital experience
At Teclativa, we help companies build digital platforms that not only look good — but work, convert, and delight users.
We develop:
– UX-focused websites
– Intuitive applications
– Complete usability analyses
– Continuous data-based optimisations
– CRO strategies to increase conversions
Because great User Experience is not a luxury — it’s one of the biggest drivers of digital growth.
